Driving Results with Targeted Solutions

Are you like most people who visit websites on their computers while at work but after work, they view sites on their mobile?

Why does this matter? If you are delivering targeted messages, you need to know where to deliver the messages. That’s one of the nuggets I learned from a digital advertising seminar series I recently attended.

Michael Fibison, director of channel sales for Yahoo!, shared several insights with the participants.  I thought I would share the ones that resonated with me. I don’t work in sales or advertising, but I do work in content and brand, and many of the items I heard made me think about how I do business.

  1. More than 90 percent of consumers are researching products online because it makes them feel more confident about their purchase, according to eMarketer. That means, I need to be sure to provide relevant content to my users, who will want to know more about the company and how it operates. I work for a nonprofit and transparency is key.
  2. While 9 out of 10 users on Pinterest are women, men who use it tend to purchase a product after discovering it on Pinterest, according to Fibison (37% men, 17% women). I started pinning the photos from my blog and saw an increase in overall traffic. I have not gone back to see the demographic breakdown but I was intrigued that more men are purchasing as a result of Pinterest.
  3. Don’t forget about video. More than 1 in 4 individuals spend 10 minutes watching videos on their desktop. If the person is on a TV or game device the number jumps to 60 percent. If you aren’t developing videos to sell your product or tell your story, you should be.

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