Earlier this week I met a colleague, Katherine O’Donnell, director of marketing for Richmond Metropolitan Convention & Visitors Bureau for lunch. The last time we saw each other was at the fall meeting of Virginia Press Women. And before that it had been at least a year.
Much had happened in that time. She had a baby – who is now one! I changed jobs. We both took on new roles with VPW and NFPW.
As part of my professional health dashboard, I made a commitment to network once a month over lunch with a colleague. Besides the obvious of getting to catch up with someone I genuinely like, the time was well spent.
Getting outside of the office and talking with someone in the communications field but who does something a bit different from your job description allows ideas to spring forth. I finally had to pull out a notebook to keep up with everything.
By the time the lunch was finished, I had a blog entry (you’re reading it), Richmond items for international colleagues visiting in March, lots of ideas for moving NFPW forward and input on some professional decisions. I offered to share some social media policies with Katherine and provided her with some feedback, too.
Lunch went quickly and as I returned to the office, I was more energized than ever. All it took was a quick power lunch of networking. Beats pasta any day!
Sterling Glass is appearing in her third novel by mystery writer Emyl Jenkins. But where the book will end up is anyone’s guess, especially Emyl’s.
“The fun thing about the writing is meeting the people that Sterling introduces me to,” Emyl says. “I don’t know where the book is going.”
Emyl shared plans for her next book, which will be set in Richmond while enjoying a leisurely lunch at a well-known Richmond restaurant. “I love Richmond,” she says. “I look forward to sharing the beauty, the uniqueness, the quirkiness of the city.”
She says that people are all the same – whether they live in San Francisco, Boston, Miami or Richmond. “Often it’s the environment, the geography, the heritage of a place that makes a person have individual traits,” Emyl says.
Some of her friends worry that they will end up in her books, but no need to fear. “I’m not writing about friends,” Emyl says. I’m writing about people from all over the country.”
No publication date has been set.
Mystery writer Emyl Jenkins won’t have much time in February for writing as she’ll be busy giving talks on the topic throughout Virginia, Alabama and Georgia.
“I need to clear the decks and just write,” she said.
Emyl, who has written Stealing with Style and The Big Steal, says her characters are so much fun, “It’s like having dinner with so many people.”
If she’s not writing or giving talks, then she’s busy managing her Facebook and Twitter accounts. Both allow her to secure speaking engagements and interact directly with her fans, but at a price. “When are we supposed to write?” she muses. “There’s just so much to keep up with.”
She’s also begun a blog for her publisher.
And what about reading and reflecting, which Emyl says also are important for the writer. She says that she can tell some writers don’t have time to do that. “I’m finding in some books that characters are wooden or shallow and that plots are thin or pushed,” she says.
Publishers are pushing writers to churn out a book every 12 to 18 months. Writers also don’t have time to sit back and reflect, “to think about what their characters want to say,” Emyl says.
Despite the challenges, Emyl is hard at work on her next Sterling Glass novel. No publication date has been set but her dinner table has been crowded with all her characters.
“I’m fortunate,” she says. “My publisher [Algonquin Books] gives me the time I need.”
Twitter is all about following, and when it comes right down to it, that’s what media relations is about – getting someone to follow you, your company, your product so that, ultimately, they will write about it.
Twitter offers some great media relations tactics.
1) Follow journalists, bloggers and influencers. You’ll learn what they are writing about and what is of interest to them.
2) Showcase your expertise. Once you learn in what the journalists, bloggers and influencers are interested, you can showcase your expertise. We did that at my organization and landed one of our vice presidents on a blog radio segment. It gave the person exposure in a fairly benign setting, provided the blogger with an expert and gave us a great Google search hit.
3) Respond to requests. If you’re on Twitter and someone asks for information, and you can provide it, do so. It’s the same as when a reporter calls you on the phone. Same idea, different technology.
4) Write good headlines. When you’re on Twitter you’re limited to 140 characters. Before long you’ll find that the headlines you are writing are shorter, crisper, edgier.
A new year brings a flurry of introspection and portfolio shifting. The business magazines write about where to place your money in the new year and what the trends are. They write about last minute tax savings.
One thing each of us can do as a member of National Federation of Press Women
is invest in ourselves. We do that by renewing our membership. It’s an investment in yourself for today and for tomorrow.
For some the amount is a hardship, but if you think of the dues in terms of a monthly payment it’s about $10 per month or about $2 per week. Each of us is worth that much.
What will you do in 2010 to increase your professional value? Renewing your membership in 2010 is a valuable investment in yourself. Don’t delay. (And if you’ve entered the communications contest — another valuable investment — your 2010 dues must be paid to be eligible.)
As a good financial planner will tell you, invest in yourself first.