What does it say when the publication that covers the newspaper industry folds?
Last week Nielsen Business Media announced that it would cease operations for Editor & Publisher. The move surprised the staff, especially because there will not even be an online presence.
As a college student, I subscribed to E&P so I would know where the jobs were and would know what trends to talk about when I went for my interviews. I continued to read it because it offered insight into the world of newspapers. The writers never glossed over problems within the industry. The unvarnished truth was put forward for all to see.
I shared the publication with students when I taught media ethics. I read it when I wanted to see how others covered a particular topic. It’s coverage allowed me to quickly read to understand the state of newspapers.
I guess I don’t have to read anymore to understand the state.
To read more, click here http://www.poynter.org/column.asp?id=45&aid=174719
Social media is no different from any other communications tool. Integrity and ethics are critical. If anything, the two are more important in social media because of the engagement, or conversation.
Information flows quickly, and to succeed one must engage and converse. That means allowing comments to be seen. It means that your own social media efforts should have a name and photo attached.
When you do this you will build your brand — either your personal brand or that of your organization — and you will find followers, customers or clients.
When you don’t, you’ll find a fast backlash.
The conundrum for everyone is that the social media landscape changes — sometimes daily — and keeping up is a challenge.
If you are transparent and authentic in your endeavors, though, your ethics won’t be compromised.
Twitter is the number one word for 2009. It outranked Obama and H1N1. Not surprising given that currently there are 6 million Twitter users. By 2010 that number is expected to grow to 18 million!
What, you’re not using Twitter? You don’t get it?
Don’t panic. It’s still not for everyone, but if you really don’t get it and at least want o understand it then pick up a reference book to learn about it. Better yet, create an account. You don’t have to send a tweet every day (a tweet is what your post is called). You could do it once a week. You could simply follow others.
If you still aren’t comfortable or have no idea where to even start, then go to www.lynda.com and sign up for the Twitter essentials. Cost is $25 for a month. You can take as many modules as you like — the best part is that you can do it from your home computer at any hour. It’s the best investment you’ll make in 2009.
I recently heard from someone who did just that. She confesses she’s now tweeting for several of her clients.
Even if you don’t start tweeting, you won’t be behind the curve and you’ll be ready for the number one word of 2010.
Lucinda Roy, author of No Right to Remain Silent: The Tragedy at Virginia Tech, believes that education is heading to a perfect storm. Although she said she was warned not to write the book, she did so because “I believe we have to speak openly if we are to prevent these tragedies.”
Roy shared her comments during Virginia Press Women’s fall conference when she was honored as its Newsmaker of the Year.
Roy lists 10 reasons why education is heading to a perfect storm —
1) Shortage of teachers
2) Lack of mental treament facilities for students
3) Accessibility to gun and bomb making information on the Internet
4) Mental illness and suicidal tendencies in students
5) Non-teacherly focus of presidents, deans, who have not taught
6) Pop culture exposure to excessive violence
7) Growing divide that separates youth culture and adult culture
8) Prevalence of bullying in K-12
9) Rise in alcohol, drug abuse
10) Open campuses with littel security
She wrote the book because “We have to speak out,” she said. “We can’t let it happen again.”