Reading to Learn about New Media

Who says books are going the way of the dinosaur? Sure, there are Kindles and Readers, but when you’re working at your computer trying to figure out Facebook, SEO or just what the next big communications trend will be, a book is a helpful and welcome tool.

Since I’ve been writing about social media frequently since starting this blog, I wanted to share five books that you might find of interest.

1) “Tribes: We Need You to Lead Us” by Seth Godin makes clear that the Web has eliminated the boundaries that often prevent tribes from forming.  Now that any group can become a tribe, who is going to lead them?

2) Twitterville: How Business Can thrive in the New Global Neighborhoods by Shel Israel shares revealing stories of Twitterville residents. On Twitter, which is dominated by professionals, word spreads quickly.

3) “Now Is Gone: A Primer on New Media for Executives & Entrepreneurs” by Geoff Livingston with Brian Solis started as a way for Geoff to share the epiphanies he had with regards to the changing communications landscape. I met Geoff about six months ago and then worked with him on a Twitter campaign.

4) “The New Community Rules: Marketing on the Social Web” by Tamar Weinberg will help you understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites.

5) “The Truth about Search Engine Optimization” by Rebecca Lieb is the book for you if you don’t know what SEO stands for. This book isn’t going to give you the technical know-how you’ll need but it is easily digestible and gives you and idea of what you need to do with respect to SEO.