How to Land the Job of the Future

If you hope to land a job in the communications field then you will have to master social media and the analytics that come with it, according to career experts.

The information was shared by Diana Middleton who wrote about “Landing a Job of the Future…” in the Dec. 29 issue of The Wall Street Journal.  

If you’re in the Web field then you will have to keep up with the latest in Web marketing, user-experience design and other Web-related skills.

As we continue to hear, social media has opened the door to the growth of new kinds of jobs. I recently hired a Community Manager. Her role is to engage in conversation and monitor the analytics of the social media platforms we use. I could have named the position, social media manager, but I deliberately wanted to convey that we are creating a world-wide community of supporters so I used a title specific to the job function.

My organization is not alone in creating social media teams. Coca-Cola Co., for example has done so. Ford Motor Company has, too, and its blogger, Scott Monty, is revered for his authenticity.

Middleton writes that “employment for public relations positions should increase 24 percent by 2018.  Job titles, like interactive creative director – will reflect the duality of the required skills sets.”

Other key skills will be search engine optimization to maximize Web traffic and marketing analytics to decipher the company’s target demographics. I admit, I knew nothing about SEO when I took this job, but I have read books, listened to Webinars and have asked hundreds of questions of my consultants so I’m up to speed.

When it comes to landing that next job be sure you have the skills in the emerging trends. Take an on-line course, read the books and attend the NFPW conference Aug. 26-28 in Chicago.

Reading to Learn about New Media

Who says books are going the way of the dinosaur? Sure, there are Kindles and Readers, but when you’re working at your computer trying to figure out Facebook, SEO or just what the next big communications trend will be, a book is a helpful and welcome tool.

Since I’ve been writing about social media frequently since starting this blog, I wanted to share five books that you might find of interest.

1) “Tribes: We Need You to Lead Us” by Seth Godin makes clear that the Web has eliminated the boundaries that often prevent tribes from forming.  Now that any group can become a tribe, who is going to lead them?

2) Twitterville: How Business Can thrive in the New Global Neighborhoods by Shel Israel shares revealing stories of Twitterville residents. On Twitter, which is dominated by professionals, word spreads quickly.

3) “Now Is Gone: A Primer on New Media for Executives & Entrepreneurs” by Geoff Livingston with Brian Solis started as a way for Geoff to share the epiphanies he had with regards to the changing communications landscape. I met Geoff about six months ago and then worked with him on a Twitter campaign.

4) “The New Community Rules: Marketing on the Social Web” by Tamar Weinberg will help you understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites.

5) “The Truth about Search Engine Optimization” by Rebecca Lieb is the book for you if you don’t know what SEO stands for. This book isn’t going to give you the technical know-how you’ll need but it is easily digestible and gives you and idea of what you need to do with respect to SEO.