Earlier this year I told you I was going to write my blog only twice a month. For the past year, I had published at least once a week but I wanted to carve more time to write my books and develop my business. However, I quickly discovered that not only was I not writing, but I wasn’t researching, commenting on other blogs or even tweeting about my blog. I needed to do something different.
I decided to watch a video by Michael Hyatt in which he shared 10 ways to boost blog traffic. I’d read articles or viewed videos on just this topic several times since starting my blog so I wasn’t sure what to expect.
His first tip was to write content that is worth sharing and his second was to adhere to a consistent schedule. I was struggling with both of those tips because with my new schedule I quickly realized that I would not be able to write content that was worth sharing if I only published twice a month. I wasn’t staying focused on the researching and writing with only publishing twice a month.
So, I am going to compromise and post three times each month — around the 10th, 20th and 30th. This will help me to continually seek out ideas and research, and to always be working to write fresh and — I hope — relevant content.
Another tip he shared was to make it easy to subscribe to the blog. Since I started, I’ve had a subscribe button on my page. However, I’d been making some enhancements to the blog and adding pages, and I couldn’t recall seeing the subscription button of late. When I checked it was gone. Yikes! I quickly added it, and for this reason alone it was worth it to watch the video.
Sometimes it’s good to return to the basics.