Most people find my blog not by visiting it, but by reading it on a variety of social media sites. That’s part of the future of blogging, which is really the here and now.
Other things to consider with a blog include:
Video and image focused Visuals are powerful when used to communicate an appropriate message. According to MDGAdvertising articles with images get 94 percent more total views.
Mobile focused This is one I don’t have to worry about because my blog is hosted by WordPress, which is mobile optimized. However, if you built your own site, you need to be sure you are mobile optimized. Global Web Index found that 80 percent of internet users own a smartphone. And The Radicati Group, a technology market research firm, found that mobile devices in use, including phones and tables, will grow from more than 9.5 billion in 2015 to more than 14.8 billion by 2019
Varied content Variety is the spice of life, and that maxim holds true with blogging. I switch up my content. Sometimes I’ll summarize a workshop I attended and share key take-aways. Other times, I’ll offer a how-to guide. Sometimes, I try to be a bit more creative while still sharing communications or leadership tips.
Attention grabbing headlines I recently won a first-place award for headline writing so I must be doing something right. I try to write headlines that let you know what the topic will truly be about. Sometimes, though, my uber-creative side comes out and wants to make the reader guess as to the real subject matter. When that happens, I usually rewrite the headline. After all, the blog is for you the reader; not for me.
As for the future of this blog, I’m continuing with it. I’m also pulling together previously published posts for a book. I’ve developed a plan, and now I just need to work the plan.