I did great this summer with my blog in terms of topics. I had tons of ideas. But now it’s fall, and I’ve got nothing. I’m not panicked, though, because a topic always appears.
As a former newspaper reporter, I had to turn in a story every day. That meant having a few evergreen stories in reserve for the days when there was no breaking news. As a reporter, I always became adept at finding the unique hook or angle to a subject and turning it into a story.
When I’m really stumped for blog fodder, here’s what I do:
Review posts from prior years. Anniversaries, events and other activities have dates associated with them. Often I’ll write a post on an annual event, but from a different perspective.
Surf the web, read a magazine. I find ideas from stories I am reading on the web or in magazines. Sometimes, one sentence can trigger an entire blog post.
Talk to people. I sometimes ask my colleagues for ideas.
Peruse my idea folder. I frequently tear out articles that could be an idea and put them in an old-fashioned file folder. Sometimes, I put a sticky note with a random idea. When I’m stuck, I open the folder and am frequently surprised at the fodder within.
Attend a meeting or lecture. Most newspapers publish a list of business events. Sometimes I’ll see one that interests me, and I’ll attend. I particularly like breakfast meetings because I can go before heading to the office. Invariably, I end up with a blog post.
Examine my content calendar. I keep a calendar with all the days I’m going to post for the year along with ideas. Sometimes I have written posts in anticipation of traveling. However, if I’m really stuck for an idea, I’ll publish the blog sooner and hope that inspiration strikes again.
And it always does.