Whew! The 2013 NFPW Conference has ended.
Normally, I would be quite sad about that and missing all my friends. This year, though, I agreed to give two presentations, and I was scrambling to be ready. Overall, I think they went well (although that’s up to the audience members to really say).
The most difficult part of a presentation – at least for me – isn’t actually giving the presentation, it’s getting it started. I give my fair share of presentations so I thought I’d share a few tips that I have learned along the way.
Define your purpose. What do you want your audience to get from the presentation? Once I’ve determined that, I write it down and keep it front and center as I am preparing. I also focus on how I can explain my points, and, if I’m able to, entertain them a bit. I’m not a comedian, but I find sharing personal anecdotes makes a presentation more human.
Prepare and then prepare some more. For both of my presentations at NFPW, I did hours of research. Not all of it went into the presentation but I wanted to be able to answer any audience questions. I took a day off from work to research and begin organizing my notes. It helped to have a day of uninterrupted time to pull my research and thoughts together.
Simplify. With my purpose clearly defined, I went out of my way to stay on point and to keep the presentation as direct and impactful as possible. I wasn’t trying to impress with fancy slideshows. I wanted to convey information.
Know your audience. With NFPW, I know the audience is going to ask lots of questions. Participants will range from novices to veterans. I always look forward to a veteran member sharing additional information with me – and my audience. Many times I prefer to speak without a PowerPoint presentation because I like to engage and interact with my audience. At NFPW, I chose to use PowerPoint, because I know members are attending lots of sessions and gaining lots of information. Having a few (not hundreds) of slides on which key points are listed, helps to focus an audience. And I never read from slides.
Practice. I do a few practice runs of a presentation to ensure that timing works. I also review the material again to confirm that I am staying true to my objective. If I have time, I ask someone to review it or let me run through it with them. Invariably, I find a few things to tweak.
I remember a presentation you made years ago for PRSA Richmond on using social media. It was excellent. I wish more PRSA presentations were as good as yours.
Pat Hassard
GateHouse Communications
Thanks for the nice words. The key is to keep the audience in mind. What are they expecting? That’s what I try to deliver. I’ll keep striving.
Cynthia, I know that your presentation went very well at the NFPW conference. Becca, a First Timer, couldn’t stop talking about how impressed she was with you and your workshop
Thanks everyone for the nice words. Presenting to one’s peers is a bit daunting but I had great audiences!
I WAS in the audience, and you did a great job! Your personal anecdotes were fun (because I knew you) and definitely on point.