We all know that the Internet makes finding information easier. But are you making it easy for people to find information about the company for which you work, your own business or your book?
Steve Momorella, who is the owner and founder of TEKGROUP, which has been creating online newsrooms for 25 years, recently shared some great tips to make your online newsroom stand out.
Key attributes include appearance, freshness, content, social, SEO and ROI.
The appearance must look professional and have the branding of the corporate site, otherwise, Momorella says, you confuse the viewer.
Freshness, of course, refers to making sure the newsroom is up-to-date. The content on the site must include more than press releases. The site should include background on the company, videos and the company logo.
Social, Momorella says, is the big shift. “Twenty-five years ago our target was journalists. It’s gone much bigger than that.” He refers to the general news consumer, individuals who want to learn more about the company. “A lot of people go to the newsroom for research.”
SEO, or search engine optimization, is important because you want your newsroom to be found when people are searching for information about your company. ROI plays out when you build a newsroom that allows you to distribute videos that stations can use. Doing so saves money in overnight shipping and often lands your company on a news segment, which can lead to an increase in sales.
To check out some online newsrooms that Momorella says incorporate these attributes, visit:
- Toyota’s newsroom because of its graphic design, categorized video search and social media landing page.
- Cisco for its fresh content, storytelling, graphic design, embedded video and searchable archive.
- Starbucks for its video, photo galleries, information and speaker requests and fresh content.