Jeff Porro is an award-winning speech writer, who recently shared some tips about writing a good speech.

1) Interview the speaker if possible so you can “get to know his or her voice.”

2) Encourage the speaker to share his stories.

3) Put some drama into the speech.

The best compliment Jeff can receive as a speech writer, he says, is to hear “that the audience really enjoyed it.”

He describes a successful speech as a spicy stew. It has to convey content but it also needs to capture the personality of the speaker. Add in a dash of extra elements, and Jeff says you have a recipe for success.

Here what else Jeff had to say in this video.