How to Help a Student

I had breakfast this morning with a student from VCU. I was introduced to him by email through a colleague who had spoken with him. James wanted to know more about PR and, specifically, about PR work in nonprofits.

Early in my career I had good mentors and met with individuals who were willing to share their experiences and advice so I’ve always tried to do the same. I have one rule, though, if we’re going to meet in person, it has to be breakfast. That way I can tell how committed they are.

James was committed. He arrived by bike through thick fog and had lots of questions. He shared his experiences, too, and he’s on the right track. I suggested some articles for him to read and websites to review. I also encouraged him to get on LinkedIn because most college students aren’t, but most recruiters are. I encouraged him to connect with me. I’m perusing my list of contacts for some additional introductions for him.

So why take the time out of my schedule to meet with students? I enjoy helping them. And I love recalling my college days and the anticipation of what was ahead of me. The students always remind me of why I do what I do and of some of the basics that may have slipped.

It’s a win for both of us.

I hope it was worth the bike ride, the fog and the early morning breakfast. I think his tweet means it was.

Have you thought of offering your wisdom to a college student? If you’re already doing it, what other advice would you offer?

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