Maximizing Your LinkedIn Profile

Often described as the social networking site for professionals, LinkedIn is a great way to connect with others in your profession.

On Feb. 13 I wrote about how to get started on LinkedIn. Now that you have established your profile, what else can you do?

The first thing is to join groups related to topics of interest to you and to network with others in your field. NFPW has a group, and if you haven’t already connected to us, we encourage you to join.  Membership is only open to those who have paid their dues. We’ve had to limit it to avoid marketing pushes by those who aren’t members.

To find other groups, visit LinkedIn Groups Directory.

Participating in a group by asking questions or responding to a question also helps build your reputation and provides you with valuable information. Also, if you have a job opening, share it with relevant groups. You’ll reach your target audience. The best part is it’s free.

What else can you do on LinkedIn?

  • Reading List by Amazon. According to the site, you can, “extend your professional profile by sharing the books you’re reading with other LinkedIn members. Find out what you should be reading by following updates from your connections, people in your field, or other LinkedIn members of professional interest to you.


  • Company Buzz lets you know what people are saying about your company. It shows you the twitter activity associated with your company.


  • My Travel by Tripit is a great way to know when those in your LinkedIn network are traveling and when you will be in the same city as your colleagues. I’ve learned about colleagues being in a nearby city and have been able to connect for dinner and a bit of networking. Just be aware that it also lets others know when you aren’t at home. 


  • SlideShare Presentation allows you to upload and display your own presentations and check out presentations from your colleagues. Lynn Hazan, who presented at the NFPW conference in Chicago shared her presentation using SlideShare.

How are you maximizing your LinkedIn profile?

Your Resume in Six Words

Lynn Hazan of Lynn Hazan & Associates challenged NFPW members to tell their story in six words.

She was following the Hemingway Challenge of writing a complete story in just six words.  Hemingway’s story…

                For Sale. Baby Shoes. Never Worn.

It’s all there.

So can you tell your career neatly in six words? Most participants who shared their attempts did not delve deep enough, Lynn noted. Their words could apply to anyone in the room.

“Go deeper. What makes you special?” Lynn asked. “Why should I hire you?”

She noted the assignment is tough to do, but “that’s what makes it meaningful.”

“How do you market yourself and create demand for yourself?” Lynn asked.

She challenged each audience member to continue working on their story and then turn it into a 30- or 60-second elevator pitch.

The exercise also paves the way for development of a Unique Positioning Statement, which Lynn recommended using for the summary statement on a resume.

“On a resume you don’t have to write in full sentences,” Lynn said. “You do have to entice them to read more.”

To learn more about communications stepping stones, check out Lynn’s slideshow on the topic.

What’s your story?