Javacia Harris Bowser is always trying to spread the gospel of blogging.
She’s an ideal person to do that given her success with the platform. Southern Living named her one of the “Innovators Changing the South.”
Blogging, she says, can help you find
- Your people
- Your platform
- Your practice.
She is the founder of See Jane Write, an organization for women writers and bloggers.
Bloggers can expand the reach of their blogs through email marketing, social media marketing and networking marketing.
When asking readers for their email addresses, it’s important for bloggers to give their readers a reason to share. She suggests creating something such as a guide for time management. When the person provides his email address, she provides the guide. Email marketing should be more about giving than taking. “You want to give your readers inspiration and valuable information,” she said.
As part of social media marketing, she recommends identifying one to two social media platforms on which to share the blog content.
Network marketing includes making smart talk, not small talk. One way to do this is to ask others about their passions. Always bring business cards that include the blog’s URL.
Bloggers also should focus on the 3 Cs: clarity, content and consistency. Javacia says bloggers should be clear about why they are starting a blog. Reasons may include for visibility and credibility or to share their work’s mission.
She suggests that bloggers produce content at least once a week. She also recommends using photos, videos and podcasts within blogs.
To consistently post, Javacia urged her audience to plan and produce content a month in advance.
Bloggers also must promote their posts through social media and email. She noted, “If you write it, they will come” simply won’t work.