As a lifelong learner, I appreciate what I learn at conferences. But sometimes the workshops only scratch the surface of a topic. That’s when I like to find books recommended or written by the speakers, who also often recommend great apps.
At the recent NFPW conference I heard about storytelling, branding and social media engagement. In researching the content and speakers, I came upon several books I hope to read (or maybe skim) when I return. Here’s my list:
The Hard Thing about Hard Things: Building a Business When There Are No Easy Answers by Ben Horotwitz. Amazon notes, “A lot of people talk about how great it is to start a business, but only Ben Horowitz is brutally honest about how hard it is to run one.”
Powered by Humanity by Geoff Welch. This downloadable book is a collection of observations about leadership, service, and being human.
Social Media Engagement for Dummies by Aliza Sherman. Amazon notes, “From building trust to sparking conversation to using video and other tools, this creative book is a must read if you want to discover all that goes into the most important aspect of today’s social marketing.”
True Story: How to Combine Story and Action to Transform Your Business by Ty Montague. Amazon notes, “Your authentic brand must be evident in every action the organization undertakes. Today’s most successful businesses are storydoers.”
What books or resources have you discovered through conferences?