If I have a question, I simply look it up via the browser. If there is something I want to photograph it, I use the camera on the phone. I’ve got an app so that I can swipe and go when I’m at Starbucks.
Don’t take my word for it, though. A December 2011 report indicated that consumers now spend 94 minutes on their mobile versus 72 minutes for the Web. Smart devices such as smart phones and tablets now outsell desktops and laptops.
What does all this mean? Communicators need to think about how they are conveying information, says Mike Hart, president of ComDesigns. Here are four tips to do just that:
- Write better headlines that immediately convey the focus of the content.
- Provide info-graphics, which makes the information more easily understood.
- Offer compelling videos. It’s true, a picture is worth a thousand words.
- Write fewer words. People aren’t going to scroll to find information and they don’t want lots of background.