NFPW member Jill Miller is known for great ideas and providing businesses with what they need to thrive.
She took that to the next level when she organized Wichita’s participation in international cash mob day. Cash Mobs are similar to Flash Mobs, but instead of dancing people go to predetermined businesses on a specific day and spend a little money to help support locally owned businesses.
Wichita joined 200 other cities around the world participating in the first International Cash Mob Day on March 24. Jill was inspired by stories she read about how small businesses were being impacted by Cash Mobs in other cities. “One night I asked my Facebook friends if they thought the Cash Mob would go over in Wichita,” she said. “The response was enthusiastic!”
At midnight she started a Facebook group and within 36 hours, more than 1,500 people were ready to go shopping at stores that were selected because they had been open less than one year, sell products for men and women, give back to the community and agreed to be mobbed.
Jill was tired of seeing local businesses “that were awesome” go out of business. After talking with a client about it, she was more encouraged to spearhead the effort. “I just had to go for it and do it,” she said.
She leveraged her social media network. “That really helped me pull it off,” Jill said.
Cash mobs were started by Buffalo, NY, blogger and engineer Chris Smith in 2011 to bring financial relief to small, struggling local businesses and to bring communities together. That is exactly what happened in Wichita March 24. “I found that people want to support local businesses but they aren’t sure what they should do,” Jill said. “And there is a lot of pent up demand to go out and buy stuff.”
That’s a good thing because Jill already is planning the next Cash Mob for April 21.