The other evening I was approving members for the NFPW group on LinkedIn and deleting some individuals who are not members of NFPW. The NFPW LinkedIn group is a closed group, meaning it is open only to members of NFPW.
For a communications group that seems a bit odd, but we had to do it because we were receiving so many solicitations. Many of the conversations had nothing to do with communications and the mission of NFPW.
I realized as I was checking names that it would be helpful if members included a profile picture. I may not have had conversations with everyone I come in contact with at national conferences, but I do have a good memory for faces. Also, because it’s a professional site, I’m left wondering why a person doesn’t want their photo included.
That led me to think what else you can do to improve your profile.
Post at least once a month. Speaking of conversation, I often hear, “I don’t have time to be on LinkedIn every day. It’s hard enough being on Facebook.” No one is saying you have to update every day on LinkedIn. Providing an update every few weeks is good because when you update your profile, an update is shared with everyone in your network. It’s a good way to get yourself noticed. If you blog or tweet, use a widget to automatically pull in your posts or tweets so others can see what you are saying.
Explain what you do. When you share your career highlights, provide more than your job title. As with any resume, you want to describe your role and explain how you helped your organization. This will help set you apart with all the other members who have the job title of “reporter” or “communications specialist,” for example.
Grow your connections. Each time someone hands you a business card, update your LinkedIn connections by adding that person. It’s an easy way to keep up with your contacts. Once you have several connections, join LinkedIn groups, including NFPW. It’s a simple way to meet other relevant contacts.
Who are you going to link with today?