Business Cards Tell a Story

I don’t know about you, but I don’t use a Rolodex any more. All of my contacts are stored in Outlook and LinkedIn.

It’s handy because the information is always with me. What’s not so handy is that I often have difficulties remembering a name or a company. But I can remember the color of the business card or the unique graphic. When I had my Rolodex, I would simply twirl it until I saw the color or the graphic and then I could locate the information I needed.

So how do you make your business card memorable? I was in a meeting this past week with Lynn Parker of Parker LePla, which according to its website provides “brand strategy that spans your organization, your communication and the web.”

Lynn Parker's business card begins as a square... (Courtesy of Parker LePla)

I won’t forget Lynn’s business card. I also won’t forget the name of her company or Lynn herself because of how she presented her business card to me.

Instead of simply handing me a card or sliding it down the table, she came over to me and before handing me her card, she began to fold the 3-3/4-inch square. By the time she was finished, it resembled a multi-colored fish, specifically a koi.

“Cards are evolving. It’s really about what you do when you hand the person your card,” Lynn said to me. As she folded the card, she told me about how her firm and what it offers. She also told me that it has a koi pond in the middle of the office.

I won’t forget that and as Lynn noted, “That’s the power of telling a story.”

... and ends as a koi.

Her firm chose the unique approach to business cards for a simple reason. ““We’re all about helping our clients have brand defining experiences,” she said, “so we wanted our card to be a brand defining experience.”

Does your business card tell a story?