As part of my presentation for the Media Women of South Carolina’s Social Media Smarts seminar, I was asked to provide some resources to those interested in increasing their social media presence.
If you are not able to attend, here’s what I suggested:
- Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web by Brian Solis, who is globally recognized as one of the most prominent thought leaders and published authors in new media. Engage thoroughly examines the social media landscape and how to effectively use social media to succeed in business one network and one tool at a time.
- Made to Stick by Chip Heath and Dan Heath examines why certain ideas – ranging from urban legends to folk medical cures to business strategy myths – survive and prosper in the social marketplace of ideas. And let’s face it, whether you are writing on a social media platform or for a print publication you want the writing to stick.
- Socialmediaexaminer.com is your guide to the social media jungle. It is a free online magazine designed to help businesses discover how to best use social media tools to find leads, increase sales and generate more brand awareness. It is ranked as one of the world’s Top 100 business blogs.
- Lynda.com allows you to participate in tutorials on thousands of software subjects for a small fee. A one-month membership is $25 or you can sign up for several months or a year and access close to 1,000 courses 24/7.
What resources would you recommend?