Americans Continue to Increase Media Time

It’s good to know I’m no longer a nerd. I was growing worried since I frequently (okay, almost always) watch TV, work on my computer (writing this blog, perhaps?) and check my BlackBerry all at the same time.

Apparently I’m not alone.

Nielsen’s fourth quarter Three Screen Report, a regular analysis from Nielsen’s Anytime Anywhere Media Measurement initiative, reveals that the typical American continues to increase his/her media time, watching each week almost 35 hours of TV, 2 hours of timeshifted TV, 22 minutes of online video and 4 minutes of mobile video, while also spending 4 hours on the Internet. 

In addition, Americans now spend 35 percent more time using the Internet and TV simultaneously than they were a year ago – now spending up to 3.5 hours each month surfing the Internet and watching TV at the same time.

I’m not revealing how closely I’m in line with these findings. What I do know is that I still need at least one night a week where I shut off the electronic devices and read a good book (I love turning the pages and not on a Kindle) or writing in a journal with a pen (yes, they do still exist).

How wired are you? And do you take time to shut off your electronics?

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