February 29, 2012 at 5:14 am (Uncategorized)
Tags: ChildFund International, Leap Day, Walt Disney World
How often have you said, “I don’t have enough time”?
Today is your chance to fix that. It’s Leap Day, which means you get an extra day this year. How will you spend it?
You could spend it learning about a leap year. During Leap Years, we add a Leap Day, an extra – or intercalary – day on Feb. 29. Leap Years are needed to keep our calendar in alignment with the Earth’s revolutions around the sun.
Okay, so now you know about Leap Year and you still have almost your full 24 hours left. How to spend the day…
Rejuvenate yourself: Finally, you have time for you. A spa day may be in order. Or perhaps lunch with a friend you seldom get to see.
Donate time to charity. You could work at a soup kitchen. Drop off supplies at a woman’s shelter. You could change the life of a child in a developing country by sponsoring a child.
Take a vacation. Visit an area attraction. If you read this early enough, board the next plane to Disney World. For the first time in its history, the theme park will be open to guests for 24 consecutive hours for what the company calls “One More Disney Day.” The park will be open for 24 hours so guests can can advantage of every extra minute.
Do something from your bucket list.
Sleep. Too many of us say we don’t get enough sleep, so why not spend the day catching up?
If you’re still short of ideas, you could –
- Leap to conclusions
- Take off by leaps and bounds
- Play leap frog
Happy Leap Day!
November 15, 2009 at 1:35 pm (Communications)
Tags: ChildFund International, Messaging, Paula Otto, Twitter, Virginia Lottery
My organization recently changed its name from Christian Children’s Fund to ChildFund International. Messaging was critical and continues to be so as we work to raise our visibility.
I was fortunate last week to attend a session on messaging presented by Paula Otto, a former broadcast journalist and now Executive Director of the Virginia Lottery.
In this day of Twitter (140 characters or less) how do you get your message out? Paula suggested breaking the message into 3 parts –
1) What’s the one thing I want people to remember? (47 characters or less)
2) If I were calling someone to tell them about this, what would I say? (66 characters or less)
3) What’s my headline? (19 characters or less)
Even after completing 1, 2 and 3, you still come in at less than 140 characters.
Numbers 1 and 2 resonated with me because I’d always been told, “Pretend you have to tell your story to your mother (or best friend). What would you tell them?” The point is that what you begin with is most likely your key message.
Paula’s take on that idea was to review your notes or research and then cover the notes. Now begin writing and put in everything you remember. Again, those are your key messages.
In short, be short.
November 11, 2009 at 10:37 am (Uncategorized)
Tags: ChildFund International, USPS
I don’t like federal holidays. Don’t get me wrong — I want the day off. But I also want my mail.
Yes, I know what I just wrote. And I know that in the day of instantaneous mail via e-mail, that sounds strange. But ever since I was a little girl, the mail carrier delivered. It began with my copies of “Highlights” magazine and then “Ranger Rick.” I graduated to the Hardy Boys/Nancy Drew mystery book club.
And, of course, there were the pen pals I had around the world. I wrote to a few in Africa for a summer or two. But Andrew, who lived in Kuala Lumpar, Malaysia, and I corresponded for more than 10 years. Ironically, we lost touch soon after we both got email. His letters opened a whole new world to me. And I had fun sharing my life and culture through newspaper I created for him and through letters.
In college, my mother and I began a correspondence that continues to this day. There is nothing I enjoy more than coming home to find a letter waiting from her. She shares the daily stories of what she and dad had for dinner, when they walked the dog and what score she got in Pinchocle. Mundane, perhaps, but it’s the stuff of life.
Many of my friends send short little notes. I guess we’re still a bit old-fashioned that way.
And now I write to my sponsored child in Brazil. It’s part of sponsorship through ChildFund International. I enjoy hearing how Fabia is growing and what she is doing. Our correspondence reminds me of my childhood pen pals.
So while I love the ease and speed of email, I truly enjoy the deliveries to my mailbox. For me, snail mail delivers.