December 30, 2009 at 10:52 am (Uncategorized)
How is your professional health? It’s a question I posed Oct. 25 (http://cynthiapricecommunique.wordpress.com/2009/10/25/) and suggested that we could each benefit from developing a professional health dashboard.
And so at this time of year when resolutions run rampant, I’m publicly committing to my dashboard. Research shows that those who talk about their intentions are much more likely to succeed because they get support. Other tips that help you keep resolutions include outlining your plan and tracking your results. Both of which you are doing if you develop a dashboard.
I’m going to track my progress monthly and quarterly. I’m not going to focus on December 2010. I want to get through January first. My dashboard measurements include tracking the number of professional books I read (goal is 6 for the year) and meeting a colleague or peer for a networking lunch monthly (1/month).
So now that I’ve put it out there, I hope you will help support me in these efforts. If you’ve got book recommendations forward them to me. If you’re in the area, let’s meet for lunch (no, I’m not treating, sorry!). I’d like to know what accomplishments you’ve reached and what challenges you have. It’s all about learning and growing.
Wishing you a happy and successful 2010!
December 23, 2009 at 11:45 am (NFPW)
Tags: Chicago, Illinois Woman's Press Association, membership
I’m making my wish list and checking it twice. It’s a simple list.
1) More Members. I’d like to see our current members recruit more members to NFPW. I’m not interested in reaching some arbitrary goal for membership. I am interested in helping others navigate the communications field. NFPW offers a great annual conference, plenty of networking and a professional communications contest (deadline is rapidly approaching). At the affiliate level there is more of the same — all designed to enhance your communications skills and experience. So why not recruit a colleague? Membership in NFPW is the gift that gives back year round. To learn more about membership, please visit http://nfpw.org/joinus.htm.
2) A trip to Chicago. Illinois Woman’s Press Association is hosting the NFPW conference in Chicago, Aug. 26-28. I’m looking forward to the learning, the networking and the sightseeing. Information about the conference and the pre- and post-tours is available online at http://nfpw.org/conference.htm. You can book your hotel room now, too. I look forward to seeing everyone there!
3) NFPW gear. What better way to let people know what a great organization NFPW is then through logowear. We’ve got a great collection, including polo shirts and vests. Wear it with pride. Go to the NFPW Web site at www.nfpw.org, click on members only and scroll to the bottom you can shop until you drop.
December 16, 2009 at 1:17 pm (Communications)
Tags: Afghanistan, LA Times, making headlines, PR
Like all PR practitioners, I’m working hard to get press for my organization. Unfortunately, what worked only a few years ago, doesn’t work as well today.
Recently one of my staff attended a meeting in D.C. about what editors/producers and reporters want from non-governmental organizations. Many of their answers probably will ring true for your organization as well.
As an international organization, we’re more likely to get our story out when a disaster strikes. It’s sad, but true. It’s when the media and the public are paying attention.
Taking this a step further, it means finding the trends in news. Afghanistan is hot right now. Does your company have any connection? Do you make a product that is used by the military? Now is the time to push that story.
We all know that there are fewer and fewer reporters. Those that remain are overworked and underpaid. So when you e-mail them, be succinct. For many, the only thing they read is the subject line of the e-mail. To get the e-mail read, you’re going to have to write a short sales pitch in that subject line to catch the reporter’s attention. Then add a few details in the body of the e-mail and your contact information.
A successful media hit may not be the printed newspaper. It may be the mainstream media’s digital side, whether it’s the Web site or their blog. My organization had a hit with the LA Times art blog, and we were delighted. Of course, we’d all still like to see the story in print, but it’s time to shift our focus.
How have you been successful in getting press coverage?